CSIT 155 F17: Savannah B

My target market is business owners within the health and wellness industry. The demographics of my target market are men and women between ages 25-65 years old, who have an Associates degree or better and make between $25,000-$250,000 annually. They can be any ethnicity. These people work in the health and wellness industries such as yoga, personal training, message therapy, birth-work, acupuncture, alternative medicine, health food stores, and many more. Therefore, they value health and wellness, eating right, exercising, probably more spiritual in religion. They enjoy the outdoors and nature, believe in clean energy, and saving the animals and earth. They also value have an active lifestyle, value alternative medicine, and use body and energy work to reward themselves.

The two websites that I decided to observe where Econobum and Cheap Diapers ! Both of there target markets are adults between 18-45 both male and female who have children. These brands both are very similar. They are both diaper companies and both targeting parents. However, they are both different. Econobum is clearly marketing to the more educated adult, probably older in age, and is middle to high class. The reason why I say that is because someone with a higher educational background would understand that diapers are a huge part of the waste in our landfills and that a cloth diapers are more natural. Adults with a higher education usually have children when they are older in age (around 30-45 years old) and are within the middle to high social class because they make more money due to their educational background. Cheap Diapers is targeting the younger parent, with high school education or lower, who makes a lower wage. The reason why I say this is because Cheap Diapers is obvious...

The websites that I visit frequently are www.pinterest.com and www.instagram.com. These two websites require that you sign in to use it. Both of these webpages are effective because they have features that appeal to users. Pinterest allows you to create "boards" that allow you to "pin" pictures, videos, tutorials, and blog posts. This "saves" it for the user later when they want to buy the product or service or create something similar at home. This website appeals to anyone who likes to craft, do art, cook, buy clothing and shoes, do hair and makeup, create a fitness plan, and much more. Instagram allows users to share pictures and video clips on a profile. Instagram is good for anyone promoting a product or service and users who like to buy products and services. Both Pinterest and Instagram are designed well. They use contrast in their web design, contain repeating elements, no spelling or grammatical errors, and is easy to navigate for the user. Both...

Aesthetics, Design, and Branding are key parts to impacting a consumer's buying decisions. They tell us who they are appealing to, builds recognition, and creates a level of credibility with consumers. Banding, Design, and Aesthetic makes us want to buy and keep coming back for more. When observing another business's branding, design, and aesthetic we can learn what impacts consumers in a good way and what impacts them negatively. "Headhunter Hairstyling" is a good example of what not to do. It is not that Headhunter Hairstyling's branding, design, and aesthetic is horrible it just needs work. The biggest problem with their website is many of the pictures are not high quality. There are many photographs on the Home page, Gallery page, and About section. Some of them are blurry, lack the proper lighting, and are low-quality. I think this influences a consumer's feelings of trust in the business because there is not a cohesive design. The other problem "H...

I commented on Terrell, Marie G, and Poetry L.'s blogs!

I researched Five Home Staging business websites and social media. Here are the results! -Elements Home Staging -http://www.elementshomestaging.com/ -No social media found -This business had no social media which means they are not using it well. In order to gain customers, they need to have some type of online presence other than there website. -HomeScapes Home Staging -http://www.homescapes-sd.com/ -The social media is visible from the home page of website. -The links are well used -9/6/17 was the last post on social media -HomeScapes uses there social media well. It is engaging, they post frequently, and it gets people to contact them for jobs. They seem to use Facebook the most but they do have a Pinterest and Twitter but it isn't updated as much. -Showhomes San Diego- North Coast -http://www.showhomessandiegonc.com/ -By far the best website, when it comes to visible social media. -The links are well used and easily accessible. -Last post 9/5/17 -Showh...

As American's we consume products and services! It is just our nature but as part of the process of gathering and consuming products and services, we also have a level of satisfaction that we need fulfilled: communication. We need to feel that the businesses we support with our hard earned money value us as there customers. Communication between the business and consumer is one of the most important aspects to having a successful organization. I have had experiences in the past when I found it difficult to communicate my issues with a business. Most of my experiences have to do with customer service, or how the employees at the establishment have treated me. I felt like I wasn't being heard! I think social media is the best thing when it comes to getting heard and your problem solved. I have seen many people on social media use it as a platform to try to communicate with a business. It makes it easier and less stressful for the consumer and employees (because often the employ...

I commented on Jasmine O., Marie G., and Felipe P.'s blogs this week!