Week 5B: Defining A Target Market

My target market is business owners within the health and wellness industry. The demographics of my target market are men and women between ages 25-65 years old, who have an Associates degree or better and make between $25,000-$250,000 annually. They can be any ethnicity. These people work in the health and wellness industries such as yoga, personal training, message therapy, birth-work, acupuncture, alternative medicine, health food stores, and many more. Therefore, they value health and wellness, eating right, exercising, probably more spiritual in religion. They enjoy the outdoors and nature, believe in clean energy, and saving the animals and earth. They also value have an active lifestyle, value alternative medicine, and use body and energy work to reward themselves.

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