Week 4B: Design, Branding, and Aesthetics

The websites that I visit frequently are www.pinterest.com and www.instagram.com. These two websites require that you sign in to use it. Both of these webpages are effective because they have features that appeal to users. Pinterest allows you to create "boards" that allow you to "pin" pictures, videos, tutorials, and blog posts. This "saves" it for the user later when they want to buy the product or service or create something similar at home. This website appeals to anyone who likes to craft, do art, cook, buy clothing and shoes, do hair and makeup, create a fitness plan, and much more. Instagram allows users to share pictures and video clips on a profile. Instagram is good for anyone promoting a product or service and users who like to buy products and services.

Both Pinterest and Instagram are designed well. They use contrast in their web design, contain repeating elements, no spelling or grammatical errors, and is easy to navigate for the user. Both Pinterest and Instagram are recognizable just through their logo because of their branding. They continue with their branding by adding elements of that into their design. Both make the user want to come back because of how easy they are to use and the branding. They are actually both pretty addicting because of their branding and design.

I think the only feature Pinterest and Instagram could add would be a way to buy the items that you like. For example if you see a makeup set then their could be a small icon that could allow you to buy it. That way users don't have to leave the website to find the item. Many people use both of these websites to find things to buy so why not make it easy for them!







This week, I commented on Marie G, Terrel J, and Poetry L.'s blogs!

Comments

Post a Comment

Popular posts from this blog

Week 13A: Researching Advertising

I chose 5 businesses that all vary but they specialize in eco-friendly, green products or services which is closely related to my business. My favorite social media strategy that I also use on my social media accounts is to feature products that are organic, eco-friendly, and sustainable. Green with Envy Interiors, for example, loves to show close up details of samples such as carpeting, tile, wood finishes, and more. The pictures make the consumer want to buy "Green", eco-friendly because they see that they can get the same product or better without harming the Earth. The other types of social media that draws my attention is small videos. Eco Interior Design is a great example of how you can use video to capture people's attention and inform them on products or services. Eco Interior Design shows tutorials on how to turn any room in your home into a sustainable, eco-friendly space. The companies renderings and virtual video gives the consumer a sneak peek into how desig...
Read more

Week 5B: Defining A Target Market

My target market is business owners within the health and wellness industry. The demographics of my target market are men and women between ages 25-65 years old, who have an Associates degree or better and make between $25,000-$250,000 annually. They can be any ethnicity. These people work in the health and wellness industries such as yoga, personal training, message therapy, birth-work, acupuncture, alternative medicine, health food stores, and many more. Therefore, they value health and wellness, eating right, exercising, probably more spiritual in religion. They enjoy the outdoors and nature, believe in clean energy, and saving the animals and earth. They also value have an active lifestyle, value alternative medicine, and use body and energy work to reward themselves.
Read more