Aesthetics, Design, and Branding are key parts to impacting a consumer's buying decisions. They tell us who they are appealing to, builds recognition, and creates a level of credibility with consumers. Banding, Design, and Aesthetic makes us want to buy and keep coming back for more. When observing another business's branding, design, and aesthetic we can learn what impacts consumers in a good way and what impacts them negatively. "Headhunter Hairstyling" is a good example of what not to do. It is not that Headhunter Hairstyling's branding, design, and aesthetic is horrible it just needs work. The biggest problem with their website is many of the pictures are not high quality. There are many photographs on the Home page, Gallery page, and About section. Some of them are blurry, lack the proper lighting, and are low-quality. I think this influences a consumer's feelings of trust in the business because there is not a cohesive design. The other problem "H...
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