Week 2A: Overview of Social Media

I commented on Jasmine O., Marie G., and Felipe P.'s blogs this week!

Comments

Post a Comment

Popular posts from this blog

Week 13A: Researching Advertising

I chose 5 businesses that all vary but they specialize in eco-friendly, green products or services which is closely related to my business. My favorite social media strategy that I also use on my social media accounts is to feature products that are organic, eco-friendly, and sustainable. Green with Envy Interiors, for example, loves to show close up details of samples such as carpeting, tile, wood finishes, and more. The pictures make the consumer want to buy "Green", eco-friendly because they see that they can get the same product or better without harming the Earth. The other types of social media that draws my attention is small videos. Eco Interior Design is a great example of how you can use video to capture people's attention and inform them on products or services. Eco Interior Design shows tutorials on how to turn any room in your home into a sustainable, eco-friendly space. The companies renderings and virtual video gives the consumer a sneak peek into how desig...
Read more

Week 5A: Defining A Target Market

The two websites that I decided to observe where Econobum and Cheap Diapers ! Both of there target markets are adults between 18-45 both male and female who have children. These brands both are very similar. They are both diaper companies and both targeting parents. However, they are both different. Econobum is clearly marketing to the more educated adult, probably older in age, and is middle to high class. The reason why I say that is because someone with a higher educational background would understand that diapers are a huge part of the waste in our landfills and that a cloth diapers are more natural. Adults with a higher education usually have children when they are older in age (around 30-45 years old) and are within the middle to high social class because they make more money due to their educational background. Cheap Diapers is targeting the younger parent, with high school education or lower, who makes a lower wage. The reason why I say this is because Cheap Diapers is obvious...
Read more

Week 6: Facebook Page

Image
Welcome to Facebook Business! The Business pages on Facebook enable an organization or product to engage with its users, launch new products, and keep people interested and engaged with the product or service. On a Facebook business page, you have two key components that can be used to continue a relationship with potential buyers and consumers: post reach and post engagement. With a post reach, the business administrator can see how many people actually saw the Facebook post. With post engagement, the business administrator can see how many people engaged by liking, commenting, or sharing the post. It is important that when running a Facebook business page an administrator knows the difference. It allows the administrators to have insights so that they can create see in what ways there product or service impacts people, how people are using it, how it can be marketed to further audiences, strengths and weaknesses in the product/service and much more. Once users begin to engage in ...
Read more