CSIT 155 F17: Savannah B

With the decline of organic reach on Facebook, paid advertisement campaigns are the new way businesses are going to be reached and recognized by users. When creating a Facebook advertisement or post, you want to consider some things to gain an audience. With the average Facebook user scrolling through 1,500 posts a day, you want to reach users by creating an advertisement that has the following elements, the post needs to be: visual, relevant to the audience, valuable, and have a clear call to action such as "Buy now and Save %". Facebook isn't the only social media platform you can advertise on. You should implement the same principles for your Instagram and Twitter posts as you did with Facebook. When it comes to being visual in your post don't hestitate to use emojicons as well.I notice a lot of social media advertising contains the icons so that people will stop and pay attention. Facebook and Twitter allows banners on their business pages. Use that to your advant...

I chose 5 businesses that all vary but they specialize in eco-friendly, green products or services which is closely related to my business. My favorite social media strategy that I also use on my social media accounts is to feature products that are organic, eco-friendly, and sustainable. Green with Envy Interiors, for example, loves to show close up details of samples such as carpeting, tile, wood finishes, and more. The pictures make the consumer want to buy "Green", eco-friendly because they see that they can get the same product or better without harming the Earth. The other types of social media that draws my attention is small videos. Eco Interior Design is a great example of how you can use video to capture people's attention and inform them on products or services. Eco Interior Design shows tutorials on how to turn any room in your home into a sustainable, eco-friendly space. The companies renderings and virtual video gives the consumer a sneak peek into how desig...

The two suggested activities that I decided to pick where Coupon Networks and Yelp. I think both of these groups will help with marketing and promotion along with helping me understand what product/services work and what doesn't sell. Groupon and Living Social both give the business owner feedback on how many people were interested in the coupon, how many people got the coupon, and this could help with future product/service development. For my first campaign on a coupon network, I would offer by E-design services at a discounted rate. The reason I chose E-design, which is a service that I provide online and through the phone, is because it is easy and doesn't take up too much of my time to create and implement so it doesn't require a lot of overhead cost. Plus, it allows customers to get to know me, see what I can do, and it gives them a sneak peek into what you would get if I came to your home to do a private consultation and design job. It gives the customer a chance to ...

For my business, there are several other social media options that would help gain more interest and clientele to my services. Google Plus allows you to talk and share with clients just as you would in real life. You can create circles, or specific networks of people, events, and host hangouts. I like the fact that you can join communities that is in an area of interest and keep current with social media trends. Yelp would be another type of social media that could greatly help my business because it allows past and future clients see my work and here from experience how my services match to my competition. It allows me to see how my business and services are perceived by customers. To gain more clients, I would use Groupon because it allows you to create a promotional coupon that attracts new customers to your services and many times they will upgrade their services or buy more product once they are at your location or receiving your services. Living Social, also would help with ga...

This week on commented on Tiffany D , Deanna H. , and Michelle B. 's blogs!

Newsletters for my business would be great! I think that for interior design businesses like mine newsletters can keep your customers informed on new products and services along with industry tips and tricks. Along with information, newsletters are also a great way to keep in touch with your customers without being obnoxious (although if you send out too many newsletters that can be obnoxious as well so be careful). For my interior design studio, I could send newsletters that contain usable information such as "The Top 10 Best Kitchen and Bathroom Designs" or "November Fall Decor Tips" and along with that information I can also add a promotion that may appeal to some customers, prompting them to buy my services. I think that newsletter are a great marketing tool along with being great for information and to keep in touch with the customer. For me, I think that I would make my newsletters a monthly subscription that way my customers are still receiving my content fre...