Week 5A: Defining A Target Market
The two websites that I decided to observe where Econobum and Cheap Diapers ! Both of there target markets are adults between 18-45 both male and female who have children. These brands both are very similar. They are both diaper companies and both targeting parents. However, they are both different. Econobum is clearly marketing to the more educated adult, probably older in age, and is middle to high class. The reason why I say that is because someone with a higher educational background would understand that diapers are a huge part of the waste in our landfills and that a cloth diapers are more natural. Adults with a higher education usually have children when they are older in age (around 30-45 years old) and are within the middle to high social class because they make more money due to their educational background. Cheap Diapers is targeting the younger parent, with high school education or lower, who makes a lower wage. The reason why I say this is because Cheap Diapers is obvious...
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