Week 13A: Researching Advertising

I chose 5 businesses that all vary but they specialize in eco-friendly, green products or services which is closely related to my business. My favorite social media strategy that I also use on my social media accounts is to feature products that are organic, eco-friendly, and sustainable. Green with Envy Interiors, for example, loves to show close up details of samples such as carpeting, tile, wood finishes, and more. The pictures make the consumer want to buy "Green", eco-friendly because they see that they can get the same product or better without harming the Earth. The other types of social media that draws my attention is small videos. Eco Interior Design is a great example of how you can use video to capture people's attention and inform them on products or services. Eco Interior Design shows tutorials on how to turn any room in your home into a sustainable, eco-friendly space. The companies renderings and virtual video gives the consumer a sneak peek into how designers work behind the scenes, gives them a great perspective of the room and finishes, and sees how the room can transform between the before and after results. This is a really great selling point because it shows your skill level as a designer and allows the customer to see what will result in the end. With social media, I find that it doesn't have to always be about business. Today, the consumer not only wants to know the product/service but the person behind the scenes. Jenn Blake Realty is really good at incorporating personal photos and stories onto her business social media. The most recent picture was of her greeting her Marine husband when he came home from deployment. She used it for Veteran's Day to honor and thank the military and its members. However, through that picture she is giving the customer an insight into who she is, what her family is like, and her ideals. I think that, especially for interior design and real estate, she was very smart to do this. The more your consumer can relate to you, the more they want to buy from you! This particular imagery was very effective because who isn't going to like and feel good about a military family! The impact of social media advertising has been great. I find more and more people interacting with products and services now that we are using social media for advertising versus traditional advertising. Traditional advertising was mostly annoying. Its the commercial you change the channel or turn the volume down for, the loop of the same thing over and over until they come up with a new commercial, it is torture. Social media advertising doesn't have the same effect. I think because social media advertising is targeting individual consumers and adding more transparency we feel like we can trust Instagram, Facebook, and Twitter.